Privacy policy

Last updated: June 5, 2025

This Privacy Policy explains how Urban Jürgensen AG (“Urban Jürgensen”, “we”, “us”, or “our”) collects, uses, discloses, and protects your personal information when you access our website, engage with us in marketing activities, or use our products and services.

Who we are
Urban Jürgensen AG is a luxury watch manufacturer based in Biel/Bienne, Switzerland. Our contact information is as follows:
Urban Jürgensen AG
Rue de Boujean 77, 2502 Biel/Bienne, Switzerland
Email: info@urbanjurgensen.com

Information we collect
We collect information directly from you, automatically through your use of our website, and from third parties.

Identity data: name, title, date of birth
Contact data: billing address, delivery address, email, phone
Technical data: IP address, browser type, operating system, device ID
Usage data: browsing actions, referral pages, time spent on pages
Marketing and communications data: preferences in receiving marketing from us

How we use your information
We use your personal data for the following purposes:

To respond to your inquiries and provide customer support
To manage your purchases, shipping, and after-sales service
To deliver marketing and event communications (only with your consent)
To personalize your experience and improve our website
To comply with legal obligations, including fraud prevention

Legal bases for processing
We rely on the following legal grounds under GDPR:

Consent (for marketing and cookies)
Contract performance (for sales and services)
Legal obligation (for record-keeping, compliance)
Legitimate interests (improving services, analytics)

Sharing your information
We only share your data when necessary and only with:

Service providers (IT, logistics, payment processors)
Legal authorities if required by law
Third parties involved in a business sale, merger, or acquisition
All third-party providers must adhere to strict data protection standards.

Data transfers outside Switzerland/EEA
If we transfer your data internationally (for example, to the US), we ensure it is protected by appropriate safeguards such as standard contractual clauses.

Data retention
We retain personal data only as long as necessary for the purpose it was collected or to comply with legal obligations. Inactive accounts may be anonymized or deleted after 5 years.

Your rights under GDPR
You may:

Request access to or correction or deletion of your data
Withdraw consent at any time
Object to processing or request data portability
File a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC)

Children
Our website is not intended for children under 18. We do not knowingly collect their data.

Changes to this policy
We may update this policy at any time. Updates will be published here with a revised date.

Contact
Questions or requests? Contact our Data Protection Officer (DPO) at info@urbanjurgensen.com